Resume

Professional Profile

• Ten years of experience in web and print design, devising innovative solutions to the unique challenges of new design projects
• Served as the project manager of major projects such as branding initiatives, website redesigns, and magazine production
• Experienced in leveraging social networking & other Web 2.0 tools to create/grow online communities for nonprofit organizations

Skills

XHTML/CSS • Dreamweaver/Flash CS4 • Photoshop CS4 • Illustrator CS4 • InDesign CS4 • Office 2007 • Kintera • MS Project • Visio • Mac OS X • Windows XP/Vista

Work Experience

Freelance Web and Print Designer • Kamal Designs • 7/04 – Present

• Provide a wide range of web and print design services to clients ranging from small businesses to nonprofit organizations to academic institutions

Manager, New Media • Cordoba Initiative / ASMA Society • 5/09 – Present

• Develop and implement online strategy for two nonprofit organizations in the process of merging operations
• Built a New Media department from the ground up, hiring a full time Jr. Designer / Project Manager and recruiting skilled design students as needed.
• Serve as the project lead for the design of a dynamic website striving to bring together Muslim Women of differing ethnic backgrounds to form a global movement to improve their lives (see www.wisemuslimwomen.org).
• Create and grow social networking presences, bringing the organizations into Web 2.0
• Manage the brands of both organizations; manage sub-brands of their major programs
• Advise program directors and other non-technical staff as they develop programmatic strategies to increase web traffic and usage of several websites
• Lead search engine optimization efforts
• Gather and analyze metrics to improve effectiveness of online communications
• Manage and build email subscriber lists
• Responsible for day-to-day updating of websites
• Send e-mail blasts and e-newsletters as needed

Manager, Internet and Creative Services • Leader to Leader Institute • 6/07 – 3/09

• Served as Project Lead for complete redesign and ground-up rebuilding of the organization’s 1,800+ page website to make a cutting-edge, dynamic destination for the country’s 1.6 million nonprofit organizations
• Managed the organization’s substantial investment in technology through oversight of the marketing/IT vendor and involved members of the Board of Governors
• Leveraged Web 2.0 functionalities to transform the organization’s traditional website into a venue for two-way conversation between the staff and web audience
• Coordinated the organization’s re-branding efforts to reflect its present business
• Recruited and manage volunteers to increase capacity and allow for creation of websites dedicated to specific events and publications
• Performed all duties previously held as Senior Designer

Senior Designer • Leader to Leader Institute • 5/04 – 5/07

• Established previously nonexistent branding standards, such as logo usage, organizational fonts and color scheme
• Created a new identity for the organization by redesigning outdated collateral materials
• Served as the Project Lead in an initiative to identify and contract with a marketing/IT firm to rebuild the organization’s 1,800+ page website from the ground up and to re-brand the organization to reflect its present business
• Responsible for maintaining the organization’s website, leadertoleader.org
• Took over management of an e-newsletter that is distributed to approximately 10,000 subscribers weekly, increasing message opens from 1% to 20%.
• Designed a variety of print items including annual reports, brochures, invitations, press kits, banners and posters
• Managed the membership program, which had revenue of $24,000 in 2006

Production Editor • Nature Publishing Group • 10/00 – 04/04

• Designed and produced layouts, marketing ads and posters for a monthly journal
• Designed the journal website, labanimal.com, using Dreamweaver

HTML Coder • CGR/seven • 10/00 – 04/04

• Created pages for a web portal, verticalportals.com for client using BBEdit

Education

Pratt Institute, New York University, Lynda.com • Spring 2002 – Present

Continuing Education courses in Web Design and Print design

SUNY at Stony Brook • Fall 1995- Fall 1999

Bachelor of Science in Psychology
GPA: 3.3/4.0